字体不只是好看:从 Instagram 换标到 TypeOps,重新理解品牌字体的战略价值

演讲回顾

字体排印
作为文化表达和品牌表现形式 Typography as cultural expression and brand behaviour.


Figure A · Instagram 旧新对比
Figure B

椅子与字体类比图


Figure C · newspaper across languages

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